Safeline Brake Pads expands factory

Due to a massive growth in sales and demand for their unique brake pads, Safeline has had no other option but to expand its current factory by 50% - going from 2 700m² to 4 100m². The substantial growth is the direct result of Safeline gaining a large amount of OE business, P&A business, as well as additional private label orders. Since the introduction of its patented 50000km guarantee the aftermarket business has increased as well, assisting Safeline to show an overall growth of 80% in manufacturing output.

Safeline´s range of products has taken the market by storm and has become a force to be reckoned with. This is the result of ongoing product development through a comprehensive Research & Development programme. Current products are continuously re-evaluated and improved whilst new products are subjected to stringent testing - all done at the Safeline factory.

The devalued Rand has also played a part in the substantial growth of Safeline as it made pricing on imported products less attractive to the consumer. However, the superior quality of Safeline brake pads has played a bigger role in winning the battle against lower quality imported brake pads.

Chris Brand, Sales and Marketing Manager for Safeline, says: "An important element to our success is our active sales force and, in addition to increasing our factory, we also had to increase our sales force by 50% to ensure an impeccable service to our customers."