Everybody wins with Safeline Brake Pads
In the highly competitive brake pad industry, Safeline is setting the precedent in pricing structures that allows the whole distribution chain to make a decent profit without the consumer losing out on a good deal.
Chris Brand, Sales and Marketing Director for Safeline, confirms this: "With our pricing structure, we ensure that everyone in the distribution chain is a winner - from the wholesalers right the way through to the end users. Extensive research has also shown that a key contributor to this win/win situation is our 50 000 km conditional guarantee that can be monitored by the installer with the Safeline Brake Abuse Indicating System (BAIS). This system ensures that the installer can accurately check if the brake pads were abused by the driver or not."
"The research also indicates what consumers want out of a brake pad. This includes reliability, good stopping in wet weather, noiseless operation, long life and a good price. Safeline conforms to all of the above features."
The Safeline distribution chain has grown during the past few years into the classic business model of wholesalers/depots; retailers, which includes spares shops, fitment centres, workshops and garages; down to the end user.
"Our research also indicated that Safeline is fast becoming a brand of choice with the consumer. This indicates that our brake pads are not only performing well, but that the price is right for the consumer as well," Brand added.
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For trade enquiries call (011) 549-7333 or visit the Safeline website for more information... |
